"A group of friends in Melbourne couldn't find the filter coffee they grew up with. So they brought it here themselves."
The Aromatiq Origin Story
AromatiqOS is the command center for Aromatiq, Melbourne's exclusive home of Vasavi filter coffee. Orders, customers, inventory, growth, all wired together so you can focus on what matters: the perfect cup.
"A group of friends in Melbourne couldn't find the filter coffee they grew up with. So they brought it here themselves."
Everything Aromatiq needs to scale from Melbourne favorite to national brand.
Track every order, understand repeat customers, and never lose a sale to stockout. Know who buys, when they reorder, and what keeps them coming back.
Competitive monitoring, market signals, and outreach automation. Find every South Indian restaurant in Melbourne that should be serving your coffee.
Event pipeline management, content generation, and social presence. Turn every wedding and corporate event into a room full of new customers.
Aromatiq isn't just selling coffee. It's preserving a daily ritual for hundreds of thousands of South Indians living far from home. AromatiqOS exists to make sure that mission scales without losing what makes it real.
Four subscription options — all sourced from the same Chikmagalur estates that Vasavi has worked with for over 50 years.
Our signature South Indian filter coffee. Rich, smooth, and perfectly balanced for everyday brewing. The one that started it all.
Single-estate Arabica-Robusta blend. Complex flavour with chocolate and spice notes. For those who want more from their morning cup.
Pre-measured decoction sachets for effortless filter coffee. Just add hot milk — perfect coffee every time, no equipment needed.
Weekly, fortnightly, or monthly — choose your cadence. See all plans and the full bundle →
Regular deliveries of Vasavi single-origin, straight to your door. Set your grind, set your cadence, forget about running out. Join the list and we'll let you know the moment it's live.